1st April 2021

Head of Marketing

The Job

This  is a full time, full time contract based in Aylesford, Kent and working 37 hours per week

Salary: circa £45,000 per annum


Main purpose of job:

We are looking for a highly motivated and creative marketing & comms all-rounder to lead our charity during this significant period of growth.

The Head of Marketing is responsible for developing and delivering communications and marketing strategies across the charity’s 5 divisions. This role sits within the fundraising department.

Leading a team of three – Digital Marketing Manager, Graphic Designer and PR Manager.

You will be responsible for the marketing strategy for the charity.


Your Key Responsibilities:

  • Act as the strategic lead for all marketing & advertising campaigns and activities in line with the charity’s growth strategy.
  • Develop and execute an insight-driven marketing and communications strategy and plan, including evaluation.
  • Tailor messaging and develop marketing campaigns and activity to a range of stakeholders.
  • Further develop RBLI’s propositions and provide marketing direction across the organisation to support the various key areas of work.
  • Ensure consistent communication of the organisation’s mission and values across all channels and ensure that its integrity is maintained and promoted at all times.
  • Oversee the nature and tone of content, and adherence to branding, across the organisation’s digital channels.
  • Oversee the update and management of information on the organisation’s websites.
  • Set direction for and manage a small marketing team, ensuring quality and timely output.
  • Provide a new structure and framework in terms of branding and marketing from which the Comms team can develop marketing activity to support the organisation’s activities.
  • Identify and effectively utilise a range of channels to deliver successful results.
  • Monitor and measure the effectiveness of all marketing/communications activity.
  • Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in own team
  • Act as spokesperson and brand ambassador for the organisation
  • Comply with the organisation’s financial policies and practices as applicable
  • Undertake other duties as may be reasonably requested of the post

The Requirements

Skills & Experience Required:


  • At least five years’ experience of marketing/communications
  • A track record of leading a high performing and impactful team
  • Successfully developing, implementing and monitoring marketing & communications strategies
  • Designing & implementing successful marketing campaigns
  • Experience of utilising performance metrics and KPIs for cost-benefit and return-on-investment analyses
  • Developing relationships and engagement with senior level stakeholders
  • An in depth knowledge of Digital Marketing.
  • An ability to understand, construct and maintain consistent messaging for the organisation’s brand.
  • Excellent verbal and written communicator; able to synthesise wide-ranging ideas and recommendations
  • Lead and manage a team to deliver across their full remit and build knowledge in key areas.
  • Able to create a culture of accountability, collaboration and empowerment
  • Excellent organisation and project management skills
  • Experience of setting and managing income and expenditure budgets



  • Experience with Raisers Edge or similar
  • Experience using Mailchimp or similar
  • Experience working with charity lottery
  • Working with journalists and external in-house comms teams to disseminate messaging
  • Professional Marketing Qualification



25 days holiday allowance + bank holidays, a Group Flexible Retirement Plan and Life Assurance.


To Apply:

If you wish to be considered for the above role, forward your CV and covering letter including a supporting statement to recruitment@rbli.co.uk.  RBLI is an equal opportunities employer.

RBLI is an accredited Disability Confident Leader. We guarantee to interview disabled applicants who meet the minimum criteria for the role. If you consider yourself to have a disability and would like to apply for the above role under our disability confident scheme then please submit your application to dcapplications@rbli.co.uk

Should you need additional support or any reasonable adjustments to support you in applying for this role please email dcapplications@rbli.co.uk or call 01622 795917

* RBLI reserves the right to remove a vacancy at any time prior to the published closing date


Email: recruitment@rbli.co.uk